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How to incorporate cartoons into your content mix
Now that you have a clear picture of all the reasons you should choose marketing cartoons for your marketing strategies, you need do it perfectly. But how do these marketers and startup strategists incorporate cartoons into their content mix? This is what I am about to reveal here.
Limit the jokes
Cartoons are the best because they are the only way to say something that you wouldn’t say in another way. Though, Humor breaks through the noise which doesn’t guarantee you to make jokes at the expense of the audience. Am convinced that there’s something disarming about cartoon humor because there’s fun in it. This is what gives you a little bit of permission but just know customers can see anything they want to see but there’s some limitation.
Don’t be afraid to own your creative-side projects
Your creative side projects lead to advancement at your day job. Creativity has no limits and hence it means you should invest as much energy to your side projects and add some creativity on your online content.
How to use marketing cartoons
There’s no limit to how you can use cartoons in your content publication and product advertisement. What makes the difference is your imagination. Here are some of the ways you can use marketing cartoons.
Slide and PowerPoint presentations
Ads Banners for website
Magazines and newsletters advertising
You have all the reasons to use cartoons to further yourself in your next marketing campaign. If it is used the right way, you can end up doubling your conversion. Actually, the newspapers and statistics have already revealed that marketing cartoons can really help you double your conversions.
What makes the biggest difference in this case is how you do it. For this reason, we have provided some ways you can use this to promote your brand.
Create a Buyer persona
This is actually your first step to creating your own brand cartoons. You have to create a fictional buyer persona that is highly based on the knowledge you already have.
This means you have to first of all establish how old is your audience, establish where they come from and eventually gather additional information which will inform your creativity.
It’s time for Humor
What follows now is to find a humorous angle which means you will easily find your customers likings and eventually share a cartoon that matches that perfectly. Check whether there’s any unique feature in the product you want to promote. Now I bet it’s very easy to inject a sense of humor. At this stage, every marketer should as well check whether there are any disadvantages in the competitors’ products which you can make better in your own stand point. All these disadvantages should be brought in your cartoons delicately which makes it very easy for you to connect intimately with the audience and make your content useful.
Use your brand colors and style
To make the cartoon uniquely represent your brand, you have to use your brands colors and style. It means you just have to inject your style and colors from your corporate brand guide into the cartoons. This will greatly help to heighten your brand image.
Get inspiration from the existing clients or your partners
It’s time to involve all the people in your circle. These people can have experience and some ideas that can make it easy for you in creating cartoons. They could have as well received comments from their families and friends that they can easily share with you. Spare enough time to ask around for points and ideas.
It’s time to promote
This is the last stage but the most influential and imperative stage that you should implement perfectly. It’s time to share your cartoons all over the social media which includes Twitter, Pinterest, YouTube and instagram. You should as well remember to ask your workmates, your friends and family to help you in sharing. You shouldn’t skip a brand message. In fact, you should use one brand message in all the promotions.
I hope the information above has really helped you. Working alone can be challenging especially when you don’t have the expertise and experience. This means you have to partner with a company or a group of experts to make sure you are crafting something that your audience really wants. The biggest mistake you can make is to create something undesirable.